Build a Story That Captivates Your Audience and Keeps Them Reading!

Build a story within your sales letter centered around an irresistible angle that keeps your audience reading your marketing piece from start to finish. Your sales letter is your most important marketing piece that will present your offer to all of your potential customers. If poorly constructed, you will lose your readers within the first few lines of your letter.

It is crucial that you keep from adding a sales pitch within your letter such as "you must buy this product". You are not selling a product or service, you are pre-selling it to the point that they WANT to buy it no matter what it costs. You simply want to capture your reader's interest, tell them a wild story that eventually relates to the product or service you ultimately want to sell.

When you build a story, you want to gather interest by introducing the reader to a new character (real or not), how the character did something extraordinary, and how this relates to your product or service. There are many ways to go about building a story that fits your marketing piece, and it may take several hours to several days of brainstorming to create the right angle for which to approach your potential customers.

To see examples of how to build a story with a great angle, check your email for business opportunities or products other people are selling. Join people's mailing list and read their emails to see how they develop a good angle in their sales letter.

Once you learn how to build a story and how to develop your angle, you want to learn how to create a good headline that will immediately attract attention to your letter.

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