Keep in Touch With Your Network!

A Keep in Touch program is a must for everyone! It is the easiest way to ensure no one in your network is left out and that you build a solid relationship with everyone in your network.

Your contacting program is a plan for follow-up with your network. With your networking database, you split all of your contacts up into four different categories - A through D.

Your "A" list is your closest contacts and you already have a pretty good relationship with them. You must simply maintain this relationship through regular correspondence with your list. This can be a quick email asking how they are doing. Postcards are great. You can even write them a letter telling them what's been going on with you and asking them about themselves.

Your "B" list are people you want to concentrate on the most with your contacting program. You know the people, but haven't quite established that "trust" factor with them yet. You must correspond with these people more frequently, maybe once or twice a week, even daily, giving them information about you, your business, asking them about their lives.

Your "C" list in your database are people you don't know that well, but also don't know how to stay in contact with them. You want to attempt every day to locate this information, but don't kill yourself over it. There are plenty of people already in your database, so don't worry about it.

Your "D" list are the people who you don't want to contact anymore, either because they unsubscribed from your list or you lost the trust in them. It happens, but never hold a grudge against anyone. Just let it go and move on. If they want to rebuild the trust, give them the opportunity, but hold them to it.

Your keep in touch program is your follow-up with people program. Learn how to keep in touch with your network with various forms of follow-up.