Write a Sales Letter to Help Pre-Sell Your Product or Service!

When you write a sales letter, you want to add crucial components that magnetically attract people to check out your product or service based on the benefits, advantages, and what other people are saying about it.

Even though it is called a "sales letter", it is not intended that you are actually "selling" your product or service. You should always concentrate on a non-pressured pre-selling approach in order to convert the most sales from your marketing efforts.

When creating your sales letter, you want to give them all of the reasons why they must have your product or service. Tell them how your product or service can benefit them, how it can help them, or how easy it is to use. Do not tell them that they must buy your product or service in your sales letter.

Use your creative words to avoid directly selling your products or services. Simply jazz it up with the power of "why"! Make them want to buy your product or service! You will be amazed at how responsive people will be when they are not bombarded with a solid sales pitch.

When you write a sales letter, you must write for two different audiences. You want to write as directed toward people who are already in your network and to those who aren't in your network yet. Your sales letter on a website will naturally attract new people to your product or service while it also informs people who are already in your database about how your products or services can help them.

Your sales letter should have eight magnetic components that naturally attract people to your product or service and make people want to make the purchase. Without these components, you will not convert as many sales when you write a sales letter.

1. You must have an Interest Gathering Angle that makes people curious about what you are talking about. This forces them to read more.

2. You must have a Lucrative Headline or two that stands out from the rest of your sales letter. This immediately grabs your reader's attention and makes them want to start reading your sales letter.

3. Besides the headline, the Story Opener is the first thing the reader is going to read. When you write a sales letter, you want to make sure to lead it off with a great story, either about yourself or someone else, but having to do with your niche product or service you are marketing.

4. The story opener leads directly into the Non-Selling Offer with Product/Service Benefits. The offer is to be straight forward with no trickery here. Be honest and make it plain and simple about what you are trying to sell to them. Give the potential customer a reason to buy it through a list of all benefits and advantages of your product or service.

5. Always speak in a Third Party Voice. Simply act like you are talking directly to your customer. This is more personalized and makes the person feel like you are talking directly to them.

6. Enter a Call to Action that spells out exactly what you want your customers to do. For instance, "click here to get your copy today" is a call to action. A buy button is a call to action.

7. After the benefits, add a Closing to your story in your sales letter. This is the moral or point to your story you started earlier. Don't leave your readers hanging.

8. Always end your letter with a Post Script Message. A "P.S." at the end of your letter is where most of your action comes from. Be sure to repeat your call to action here.

If you ever receive a sales letter in the mail or via Internet, then you may have read a marketing piece before that possessed all of these magnetic components. All of the components are equally important, but the beginning of your sales letter must keep the interest of your reader in order for them to continue reading.

Learn the basics of how to write a sales letter and why each of the eight components are important for your pre-selling efforts.

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